Every week at MP3tunes we hear from people who have lost all or a portion of their iTunes music (it’s often motivation to get ‘music insurance’ and open a $40 locker with unlimited storage). While we’re happy to have a new customer, it’s sad when someone loses their personal possessions. Their loss is often tied to a DRM (digital restricted music) problem. Music wrapped with restrictions like songs from iTunes aren’t really a purchase, but rather a rental. Like all rentals they come to an end and you’re out on the street with nothing. It’s just a matter of time before one of the following happens:
- Technology company changes rules, technology or strategy. See: Your Music Goes Flat
- A hard disk crashes.
- Computer is stolen, broken or upgraded.
- Exceed number of allowed devices (usually some are lost, stolen or broken).
I’ve been looking for a good verb to describe losing all of your music to DRM because it’s increasingly common and I think I have one: zune.
Sample usage: He had an extensive classic rock collection that got zuned.
Now if you’re thinking that zune sounds familiar it’s because the press has been abuzz about an upcoming MP3 player from Microsoft called Zune. At first glance the features seem compelling but my prediction is it will be the biggest flop of 2007 with less than 50,000 units sold worldwide.
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- Software Notebook: Microsoft Zune doesn’t do ‘PlaysForSure’
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