YouTube Inc struck deals with CBS and two major music labels Monday as the popular video-sharing Web site races to befriend content providers and avoid copyright-infringement lawsuits.
The separate agreements with CBS, Vivendi’s Universal Music Group and Sony BMG Music Entertainment come less than a month after YouTube reached a deal with Warner Music Group Corp. On Friday, Google Inc. was reported to be in talks to acquire the video site for $1.6 billion.
CBS Corp. said it will provide short-form video content for a CBS “brand channel” on YouTube’s site starting this month. It will include news, sports, Showtime and prime-time programming. Among the offerings CBS said it plans to offer are short clips from top programs including “Survivor,” as well as mini-previews for new fall shows.
YouTube and CBS will share revenue from advertising sponsorships of CBS Videos, CBS said.
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