The retail giant attempted to enter into the youth culture via cyberspace by creating a social network similar to MySpace. Unfortunately for Wal-Mart, many of the youth did not seem too impressed with the site, which may have to do with the actors half baked attempts at appearing cool.
Although this was a good idea by Wal-Mart, their attempts at avoiding future lawsuits by allowing parents to control page content was probably the biggest turn off, aside from the not-so-hip actors.
The Wal-Mart social network site is no longer up as they have pulled down the web page, although users can take a limited preview of it by visiting http://www.walmart.com/schoolyourway before being redirected towards Wal-Mart’s home page.
Related Posts
- Wal-Mart Tries to Be MySpace. Seriously
- Verizon comes to Wal-Mart
- Zune price posted by Wal-Mart
- Universal v. MySpace: Is It Really About Music Piracy?
- MySpace to enable members to sell music
Zeropaid on Facebook
Loading ...
