Customers picking up the latest MP3 players this fall are getting much more than just a device. Increasingly, they’re getting free music as well.
To set themselves apart from the pack, manufacturers are preloading content into their players to increase sales–and the music industry is only too happy to oblige.
The Zune from Microsoft, expected this fall, will contain up to 30 free tracks donated from major and independent label partners.
While the economics of the deal vary a bit from one manufacturer to another, they’re all basically quid pro quo arrangements in which labels provide the free tracks and reap the promotional rewards in distribution and marketing support.
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