Peer-to-peer delivery was a major theme at a London conference on digital distribution for film and television. While technology can provide low-cost global distribution, issues of rights, licensing and regulation remain as complex as ever.
Kevin Baughan, head of technology strategy at UK cable operator NTL:Telewest described an experiment to accelerate downloads using a peer-to-peer delivery system augmented with a server from CacheLogic.
Anecdotal evidence suggested that this provided greatly improved download times, but the trial involved only 200 users with a single server, so it was hardly representative of a real-world scenario.
The main objective was to provide more predictable delivery times for peer-to-peer downloads, which can be very variable. Kevin suggested one possible commercial model for quality of service based on a pizza delivery model: “If you don’t get it within 20 minutes it’s free”.
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