Sony Corp said Friday it will slash the price of its much-anticipated PlayStation 3 video game console in Japan by 20 percent, heating up the competition in the next-generation gaming war against rivals Microsoft and Nintendo.
The announcement comes just days after Microsoft Corp. announced that it would roll out an external high definition DVD player for its
Xbox 360 in an effort to match the PlayStation 3, due to be released in November with its own Blu-ray DVD technology.
Sony Computer Entertainment President Ken Kutaragi, speaking at the Tokyo Game Show in Makuhari, just east of Tokyo, said the move was in response to consumer complaints the upcoming console was too pricey.
Sony will cut the domestic price of its basic PlayStation 3 model to 47,600 yen, or about $410, from an originally planned 59,800 yen, or $515. That puts the PlayStation 3 in the same range as the combined basic Xbox 360 and HD DVD player in Japan, where the duo will sell for 49,600 yen, or $427.
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thats really stupid. why not america? in america they actually have to compete with the 360 there is more ppl in america and not as many instantly sold on the sony name as im sure there are in japan.
Wow!!! Only $410.00 bucks! I’ll start saving now! NOT! I remember when Atari 2600 was exspenive then I remember when they dropped the price of the Atari 5200 or was it the 7800 to $50.00. LOL