Mobile phone maker Sony Ericsson said on Tuesday that it would launch a new service on its phones that would allow full music downloading, initially focusing on new and up-and-coming artists.
Mobile phone makers have been integrating music players into their handsets, part of a threat to Apple’s iPod. Sony Ericsson has christened its new service M-BUZZ. It will use an enhanced version of its PlayNow service and the Internet.
“The first phones offering M-BUZZ will be the W850 and W950 Walkman phones announced earlier this year and scheduled to ship in European, Asian and Latin American markets during the second half of 2006,” Sony Ericsson said in a statement.
The company, half owned by Sony Corp and half by Ericsson, said it would initially offer a limited number of artists and bands each month, picked from Sony/ATV Music Publishing’s roster.
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It seems that all the BIG companies are looking at Youtube and Apple and wondering what they can do to compete. Here’s a clue….make your product have a reasonable price and take out the restrictions on what you can do with it….but I guess that kind of thinking is banned in companies like Microsoft and Sony.