Some not entirely surprising results from the latest piece of digital music research by Jupiter: people with iPods don’t fill them up entirely from the iTunes Music Store:
The Jupiter Research report reveals that, on average, only 20 of the tracks on a iPod will be from the iTunes shop.
Far more important to iPod owners, said the study, was free music ripped from CDs someone already owned or acquired from file-sharing sites.
There’s a question and a curiosity here. First: being told that only an average of 20 songs comes from the iTMS is a bit of a meaningless figure without being told how many other tracks, on average, will be on the iPod. (Later on, it’s suggested that this would be 5% of the average music player load, or 400 tracks.) The other curisoity is the use of “free” music – if you rip your own cds and put them onto your music player, which is surely the most logical use for an iPod, it’s not “free” music as you’ve already paid for the right to do that. I think its a fairly safe bet that someone who’d pay a hundred quid for a music player will be the sort of person who would have spent a few years buying an above-average number of CDs, isn’t it?







I'd rather have the Doge Viper than some 60 gigs of tunes! Seriously do they ACTUALLY expect people to BUY all their music from the iTunes store? If they do they are dreaming. This is not realy news for the consumer... but I guess it is for the music execs and iTunes store owners. Hey music industry execs.......WAKE UP!!
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