Everyone’s trying to cash in on ‘social networking’ with entertainment entrepreneurs figuring they can score huge, advertising-based profits by ‘allowing’ people to interact online, and to share their artistic and other creations with each other.
But it’s less of DIY (do it youself) and more of DIFT (do it for them).
The p2p community has been networking socially and in other ways for years, of course, but in the same way the traditional mainstream media moguls are desperately trying to rein in, and gain control of, bloggers and other citizen reporters, who are running rings around them, they’re also bent on harnessing social networking. And with that in mind, Britain’s BT has done a deal with America’s PodShow Network to ‘allow’ UK home broadcasters to make and share their own online shows.
“BT PodShow is making a nationwide call for aspiring film producers, musicians, presenters and DJs from across the UK to submit audio and video content,” says Podshow, quoting The Independent. “The best material will feature on ‘The Show’ section of the website.”
