The FX channel plans to start inserting new ‘Tivo-Proof” ads in the UK as part of a plan to combat consumers use of digital recorders or DVRs.
Beginning September 22nd, FX will test the ads by inserting them in various TV shows. The ads promote its new drama “Brotherhood” and show a single image for the entire 30 second slot.
One of the reasons that FX decided to act was because one-third of the viewers who watched a piltot episode of a recent drama series “Sleeper Cell” did so from a DVR.
Yet, I can’t help but think that showing a still image for 30 seconds to thwart DVRs will do nothing but drive people crazy, if not in fact make them purposefully ignore the what the ad seeks to get hem to do.
Either way, once agin it’s only a matter of time before technology wins the day.
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that is the worst idea ever
Great… tick off the very people you are trying to get to buy your product! They must have taken some lessons from the RIAA….shame they didn’t learn from their mistakes also……..they WILL learn when people start to complain to the FCC and they get taken to court.
wow that wont be hard to get around analyze frame compare fr ame to previous fr ames… conclusion its a commercial block out. It will take them 10 seconds to work around this one.
Now thinking about this I think its still a better idea then tbs’s when they put sound bites on their scrolling adds placed at the bottom of movies. Those things were so god damn annoying I stopped watching tbs watching a movie and you miss a key element because of the god damn dubover.