“A secretive 4-year-old project aimed at improving digital video is ready for its close-up. Privately held Pulsent on Monday will take the wraps off a new compression technique that the company claims can shrink digital video to about a fourth of the size of standard methods currently used in the cable and Internet industries.
The start-up joins a long list of rivals including Microsoft, RealNetworks, DivX Networks and others that hope to deliver broadcast quality programming over the Internet–the holy grail for nascent video-on-demand (VOD) services. Pulsent not only promises eye-popping performance improvements. The company positions its technology as a major break from its rivals, offering a rare alternative to video standards developed in the past two decades under the auspices of the Moving Pictures Engineering Group (MPEG).”
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