To build extra buzz for its new fall prime-time TV shows, NBC will be streaming select episodes online for free, the network announced Wednesday.
The ad-supported shows will be put up at 2 a.m. Pacific following their broadcast premieres and are viewable for seven days, until the show’s next installment goes up, a spokesman for the network said. The shows can be accessed through the “NBC 24/7″ video player, part of NBC’s Web site.
The first new program to be streamed over the Web will be the drama “Studio 60 on the Sunset Strip,” which makes its debut on Sept. 18. On Oct. 1, the NBC 24/7 player will be revamped to allow for higher-resolution viewing.
The service is more a promotional tool than an alternative to paid TV episode downloads like those of Apple’s iTunes Store, which sells programs from NBC and other networks. NBC’s streaming-program selection is limited to the most recent episodes of prime-time shows in their inaugural season and also may be a temporary stint for some or all of the shows.
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