YouTube pays nearly $1 million per month in bandwidth fees, a 7 figure deterrent to some interested in the business. A digital movie seller may only break even, as per-download bandwidth scrapes away at profit margins. There is a growing camp, though, that believes peer-to-peer (p2p) technology can address these barriers.
WebProNews publisher Rich Ord sends word from VON 2006 in Boston after sitting in on a panel discussion labeled, “Is Video Peer to Peer a Money Making Proposition?”
Sitting on the panel was Patrick Norton, executive producer for Ziff Davis Media; Michael Weiss, CEO of StreamCast Networks; Roger Zimmerman, research assistant professor at the University of Southern California; and Bram Cohen, CEO and co-founder of BitTorrent.
Michael WeissThe panel agreed that with video on the Net, bandwidth was the key issue, especially in regard to high definition video. Utilization of p2p may be a solution, but there still remains the question of how to monetize it.
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