Why the iPod is losing its cool

Apple has added ever more extras to its digital music-player in a bid to stem falling sales. But fears are rising that the device is now too common to be cutting edge

The Mermaid, Puddle Dock, is not the first place you might go in search of the cool and cutting edge. That will not stop an expectant crowd gathering at the conference centre in London’s Blackfriars this week for a live satellite broadcast from San Francisco that could make or break one of the consumer icons of the Western world.

The iPod, the digital music player beloved of everyone from Coldplay’s Chris Martin to President George Bush, is in danger of losing its sheen. Sales are declining at an unprecedented rate. Industry experts talk of a ‘backlash’ and of the iPod ‘wilting away before our eyes’. Most disastrously, Apple’s signature pocket device with white earphones may simply have become too common to be cool.

On Tuesday the eyes of iPod-lovers the world over will be on Steve Jobs, the co-founder and chief executive of Apple, when he seeks to allay fears that it could follow Sony’s tape-playing Walkman into the recycling bin of history.





  1. microwiz

    The iPod has lost its cool eh? I’ll believe that when I see it. No signs of it so far…

    Reply · Sep. 14 2006 at 1:29 pm
  2. Myrodushin

    The iPod had it’s time in the lime light and now it is waining like any other product that has the same oppertunity it’s all natural. Soon some new device will have us like WOW THATS KOOL LOL!!!11!one!

    Reply · Sep. 10 2006 at 2:32 pm
  3. black_magiic

    I heard the worst question from a friend of mine the other day. A question that actually made me ask myself if life was worth living. She asked me “which do you think is better/i should get an ipod or an mp3 player.”

    Reply · Sep. 10 2006 at 1:54 pm
  4. Potato

    People are realizing now that there are other mp3 player options out there that don’t suck.

    Reply · Sep. 10 2006 at 1:19 pm
  5. NikM755

    Give us an Ipod Cell Phone (Cingular and Sprint) with FM Transmitter Sirius Satellite Radio (with recording option) expandable with GPS Nav and a fast enough processor to stream vids.

    Reply · Sep. 10 2006 at 9:21 am
  6. Theinfamousone

    Wel it’s kind of like not only does no one think they’re cool but ipods suck compared to some other brands like Creative I’ve seen more ipods break than you can shake a stick at to name one reason but you have to realize that apple never was amazingly genius with anything they made they were just the ones to actually implement an idea that anyone could have they were just ones that everyone thought were the coolest for a while they should be happy they had as many sales as they did.

    Reply · Sep. 10 2006 at 8:27 am
  7. BDSKATE

    cool story.

    Reply · Sep. 09 2006 at 9:17 pm

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