Mar 7 2007

EBU To Demonstrate How P2P Lowers Media Distribution Costs

  • Written by soulxtc
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The European Broadcasting Union is to demonstrate how P2P networks can be used by broadcasters to save money on media distribution costs.

On September 12th at the International Broadcasting Convention in Amsterdam, the EBU is expected to show how broadcasters can overcome the “bandwidth crunch.” Harnessing the combined power of user’s bandwidth instead of just the broadcaster’s alone, “P2P is a potential means for cost-efficient media distribution facility of radio and television programs,” writes ScreenAfrica.com.

The EBU is to demonstrate a number of P2P streaming technologies, which is to include Rawflow, Abcast, and Tribler.

The EBU is to also demonstrate how CacheLogic P2P technology is efficient for for downloading large files.

EBU Technical Director, Phil Laven notes:

“EBU Members may value an open-source P2P delivery system which could be made freely available. However, there are still a number of barriers to overcome and we hope to work in close cooperation with the Internet network providers, P2P technology providers and manufacturers in the forthcoming years.”

I think what Mr. Laven means here is that in his estimation they don’t have sufficient copyright protections in place. Either way it’s nice to see content providers finally realizing that the future is upon them.

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