MySpace.com will soon enable members of the popular online social networking hub to sell downloads of their original music directly through MySpace Web pages, company executives said.
The initiative, which is still in a test phase, has the potential to turn millions of computer users, many of them independent or aspiring artists already using the site to build a fan following, into online music retailers.
Los Angeles-based MySpace was expected to formally announce the venture and its partnership with San Francisco-based Snocap Inc., which developed the technology, on Tuesday.
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