A growing number of Web sites are using music videos to lure young people and steal some of MTV’s market share
Remember when MTV showed videos? It’s got thousands to choose from online. And so do some formidable rivals, who are using their own music video strategies to grab hold of the valuable online youth audience.
Major Internet players—from search engine Yahoo! (YHOO) to startup video site YouTube—are striking deals to broadcast music videos over broadband. Their hope: The same strategy that won Viacom’s (VIA) MTV Networks cult-like control of the 12- to 34-year-old audience two decades ago will prove just as successful today on the Web.
Already Yahoo and News Corp’s (NWS) MySpace regularly stream music videos from major and independent artists. And now YouTube is negotiating a deal to broadcast free music videos from several parties, according to a YouTube spokeswoman. Warner Music Group (WMG) says it’s among the would-be partners. Reuters recently reported that the list also includes EMI.
Related Posts
- Is Yahoo! now under the gun after losing YouTube?
- STUDY: US Online Video Streaming Up 64% Since Last Year
- Universal Music Warns YouTube
- MP3.com now offers FREE legal music downloads
- MySpace Begins Music Filtering Initiative, Taps Gracenote
Loading ...
