ASPEN, Colo.–A Walt Disney Co. executive on Monday said the company’s experiment with delivering TV shows over the Internet has been a success and it will continue this fall.
Anne Sweeney, president of the Disney-ABC Television Group, said the free, ad-supported shows are attracting a younger audience that’s more comfortable watching shows on a computer screen than their parents might have been.
“Last year we were using the Disney Channel Web site as a marketing tool,” Sweeney said at the Progress and Freedom Foundation’s technology policy conference here. “Today we’re using it as a programming tool.”
Sweeney said since Disney Channel shows began appearing on DisneyChannel.com, there have been 37 million downloads, an average of 1 million visitors a day, and 1.5 billion page views for the time period of June 2 to August 3.
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