Nettwerk Music Group CEO Terry McBride says the record industry’s litigation against users of P2P services are hurting musicians and the overall music business.
SAN FRANCISCO–Nettwerk Music Group CEO Terry McBride says he has the antidote for the woes of the record industry: stop suing users of illegal file-sharing services.
Nettwerk Music Group CEO Terry McBride.
In a provocative keynote conversation at the first-ever Bandwidth music and technology conference, McBride urged his cohorts at the major music companies to cease their litigation-driven antipiracy efforts and embrace a world of micropayments and alternative revenue streams that target the new music-consumption habits of digital music fans.
The label boss, who launched the Canadian label in 1984 and whose roster includes Avril Lavigne, Barenaked Ladies, Dido, Sum 41, and Sarah McLachlan, so vehemently opposes the thousands of lawsuits launched by the Recording Industry Association of America (RIAA) that he has promised to pay the legal fees for one defendant. Elisa Greubel, a 15-year-old girl whose family was being sued by the RIAA for downloading 600 songs onto their computer, contacted Nettwerk artist MC Lars who, in turn, solicited McBride’s help.
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Im very proud to be canadian lately with all the artist standing up and now their label.
They’re not going to stop sueing even if it was hurting the artists they are making a fortune off these lawsuits. All they have to do is scan someone’s IP and send them a subpeona and let them know that they don’t have a legal leg to stand on and the only hope they have of having a life after downloading is by settling out of court for 3-5 grand or whatever it is and that’s it you just made free money.