Peer-to-Peer technology isn’t just about cheerfully downloading the new Justin Timberlake album from some bloke in Greenland. Really. In fact, P2P could be the gateway to watching legal, full-screen webcasts from big broadcasters and media companies.
At least this is the view of RawFlow, a provider of, you guessed it, live P2P streaming technology. So why are the concepts that powered Napster, Kazaa, BitTorrent and co now being taken up by Big Media? Tech Digest talked to RawFlow’s Mikkel Dissing and Ian Keeling to find out.
The problem with current video streaming technologies is that they’re costly for the content providers, says Keeling. “Right now, when you broadcast over the Internet, there’s a success penalty. Every new audience member incurs a cost for the broadcaster in terms of bandwidth and server capacity.”
His view is that this is why webcasting hasn’t taken off properly yet. In a layman’s nutshell, RawFlow’s P2P technology harnesses the unused bandwidth of internet users to provide more efficient streaming, and lower the costs for broadcasters.
Wouldn’t it be cool to have pirate stations that could do this? Like if people could set up there own little TV networks?
I wonder how true this part is.
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“It’s live and it’s not possible for an end user to capture the content” says Keeling. “You consume the content and it’s gone. It doesn’t download onto your computer so you can’t pass it on or share it in any way.”