Warner Music International has licensed songs from its catalog of music by Madonna, Green Day and other artists to Russian mobile carrier VimpelCom Group, the companies said.
The deal between the global arm of Warner Music Group and Moscow-based VimpelCom appears to be the first of its kind to involve a major Western record label and a Russian mobile operator.
VimpelCom, which operates under the Beeline brand, boasts more than 50 million subscribers. It provides mobile service in Russia and the neighboring nations of Kazakhstan, Ukraine, Tajikistan, Uzbekistan and Georgia.
Beeline plans to launch a music portal later this month to sell ringtones, so-called master tones or snippets of master sound recordings, full-track song downloads and other content for customizing mobile phones.
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