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Disney to make Webcasts of shows permanent in Fall

The Walt Disney Co. (DIS.N) is making ad-supported Webcasts of its ABC prime-time TV shows permanently available this fall, following a successful two-month test that drew a younger, more educated audience, a Disney official said on Friday.

Disney offered the prime-time ABC television series “Desperate Housewives,” “Commander in Chief,” “Lost” and “Alias” on its abc.com Web site in May and June to test whether consumers would watch ads online if the shows were free.

Albert Cheng, executive vice president of digital media for Disney-ABC Television Group, said a retooled version of the free broadband player will be launched in the Fall.

Cheng said Disney would announce later which shows will be available on the free site. Episodes likely will be available for a limited time, and shows may rotate on the site, Cheng said.



Jared Moya
I've been interested in P2P since the early, high-flying days of Napster and KaZaA. I believe that analog copyright laws are ill-suited to the digital age, and that art and culture shouldn't be subject to the whims of international entertainment industry conglomerates. Twitter | Google Plus






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