The Walt Disney Co. (DIS.N) is making ad-supported Webcasts of its ABC prime-time TV shows permanently available this fall, following a successful two-month test that drew a younger, more educated audience, a Disney official said on Friday.
Disney offered the prime-time ABC television series “Desperate Housewives,” “Commander in Chief,” “Lost” and “Alias” on its abc.com Web site in May and June to test whether consumers would watch ads online if the shows were free.
Albert Cheng, executive vice president of digital media for Disney-ABC Television Group, said a retooled version of the free broadband player will be launched in the Fall.
Cheng said Disney would announce later which shows will be available on the free site. Episodes likely will be available for a limited time, and shows may rotate on the site, Cheng said.