After completing what it calls a successful test, ABC is poised to relaunch its streaming video service in the fall with a tweaked broadband player and more shows available online for a shorter period of time per episode.
The service will feature several more shows than the initial four, although ABC executives declined to discuss specifics until all the details were settled. Two of the shows in this year’s test, “Alias” and “Commander in Chief,” have been canceled. “Lost” and “Desperate Housewives” could be joined by some of the network’s new dramas and perhaps at least one half-hour comedy.
Viewers will see a broadband player created by the Disney Internet Group with a minor change here and there since the test in May and June. There will be slightly longer commercial inventory, although Albert Cheng, executive vp digital media for Disney-ABC Television Group, said it wouldn’t hamper the “great consumer experience” that the service intends to offer.
One change will be to the duration of time shows will be available for viewing. In the test every episode was available after it aired for two months. Now each episode will be available four weeks, beginning the day after the original telecast.
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