While mainstream media focused on MTV’s 25th anniversary this week, Internet watchers could look back at the first year of offspring MTV Overdrive, which is leading a rush of video programmers onto the Web to find new audiences.
MTV Overdrive is MTV.com’s “broadband channel” launched in July 2005 after testing, and it Webcasts many original programs like its “After Shows” that MTV fans don’t see on cable TV.
Increasingly, major U.S. TV networks are also creating original Web content to satisfy people’s hunger for Web video. Last month, NBC said it would make “Webisodes” of a comedy “Nobody’s Watching,” which was a hit on the YouTube Web site.
Web giants such as Yahoo! also are enhancing their role as content distributors by allowing people to post videos on their Web sites. Yahoo also has original programs like “The 9,” which counts down its picks of top videos on the Web.
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