Apple, Coca Cola join forces for 70 million free downloads.
Apple is teaming up with Coca-Cola in Europe to give away about 70 million songs on its market-leading iTunes Music Store — more than a third of the total number of songs it has sold there to date.
The companies declined to disclose terms of the deal.
In just over two years, Apple has sold 200 million songs in Europe, with about 150 million coming in the last 12 months.
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