Music television is the endangered species of the pop world, and is learning the hard way that it must adapt to the Internet age, or die.
Britain’s “Top of the Pops”, the world’s longest running weekly music show, will be declared extinct on Sunday when it is broadcast for the last time on BBC.
Two days later MTV, one reason for the demise of Top of the Pops and at the cutting edge of music for so long, begins to reinvent itself with a new interactive TV channel and Web site that will target the online social networking craze.
Young, Internet-literate listeners are not prepared to wait for a weekly digest of chart acts, and the pre-selected programming of 24-hour music channels is also losing its appeal in an age where music choice is greater than ever.
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The reason that music choice is “greater than ever” is because of p2p! Without it it would be just the same ordinary controlled programming that the record industry has been doing since it began.
But now things are on the consumers side! The music industry can either change ……or die!
goooooood