RSS
Home > News > New TiVo service to measure its ad-zapping fallout
Jul 27 2006

New TiVo service to measure its ad-zapping fallout



      Share

After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying to quantify the impact of TV commercials.

The digital video recorder pioneer has created a division, TiVo Audience Research and Measurement, that will compile detailed data showing how many TiVo users zap particular ads, including the exact second when they jump.

“This is the hottest issue in television marketing,” says TiVo CEO Tom Rogers.

Initial reports will show ad-viewing patterns of a random sample of 20,000 of its more than 4.4 million DVRs.

Related

  1. New TiVo service to measure its ad-zapping fallout
  2. TiVo, BellSouth in Web service deal
  3. TiVo and Yahoo launch new service
  4. Combating the TiVo Effect: Does the Web Have the Answers?
  5. TiVo sees if you skip those ads
Zeropaid on Facebook

Trackbacks url:

Leave a Comment...



  • Advertisement

    Giganews Newsgroups


  • Jared Moya: It doesn't mention DRM, but yes, that had be better be the case. It ought to also legalize P2P for $75 would buy an aw...
  • Jared Moya: That's the worst part. The £400 is an arbitrary figure that bears little relation to perceived or actual losses. It's n...
  • jchunter93: ii donated like 3 days ago and i know it says wait 1 - 48 hours but its been like 72 hours now and my account is still n...
  • mountain_rage: If they charge us $75 on the player, its only fair that they state in the law that content shifting is fair use, and ban...
  • Rob: I work for a law firm, and unfortunately a close relative has been the victim of the ACS: Law letter in question. The...
  • meh: The problem is that mafiaa.org declard war on us 10 years ago. They fked themselves. I will pirate forever because of th...
  • UK ISP Criticizes Mass P2P Lawsuits: [...] (BPI), hardly an advocate of developing new business models to combat illegal file-sharing, has criticized ACS:Law...
  • Canadian MP Introduces $75(?) iPod Tax: [...] of Canada where it didn’t apply. As for how much it would be one can only guess, but the last time around wa...
    • sdsd