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	<title>Comments on: New TiVo service to measure its ad-zapping fallout</title>
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		<title>By: Afn</title>
		<link>http://www.zeropaid.com/news/7046/new_tivo_service_to_measure_its_adzapping_fallout/#comment-185244</link>
		<dc:creator>Afn</dc:creator>
		<pubDate>Wed, 30 Nov -0001 00:00:00 +0000</pubDate>
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		<description>Advertising in general is going to be very different once everyone switches to P2P and tells advertisers NO when they want to force you to watch advertisements that you do not want to view or your kids to watch. </description>
		<content:encoded><![CDATA[<p>Advertising in general is going to be very different once everyone switches to P2P and tells advertisers NO when they want to force you to watch advertisements that you do not want to view or your kids to watch.</p>
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