After years of helping TV viewers skip past ads, TiVo unveils an initiative Wednesday that will enable Madison Avenue to measure the damage. And, in the process, it is taking on longtime TV viewer tracker Nielsen Media Research in trying to quantify the impact of TV commercials.
The digital video recorder pioneer has created a division, TiVo Audience Research and Measurement, that will compile detailed data showing how many TiVo users zap particular ads, including the exact second when they jump.
“This is the hottest issue in television marketing,” says TiVo CEO Tom Rogers.
Initial reports will show ad-viewing patterns of a random sample of 20,000 of its more than 4.4 million DVRs.
Related Posts
- New TiVo service to measure its ad-zapping fallout
- TiVo, BellSouth in Web service deal
- TiVo and Yahoo launch new service
- Combating the TiVo Effect: Does the Web Have the Answers?
- TiVo sees if you skip those ads
Zeropaid on Facebook
Loading ...
Advertising in general is going to be very different once everyone switches to P2P and tells advertisers NO when they want to force you to watch advertisements that you do not want to view or your kids to watch.