Rampant physical piracy in China has forced some entertainment companies and musicians to — gasp — innovate and come up with new ideas to make money there. Last year, Warner came up with one idea to try and circumvent Chinese DVD pirates by releasing a movie on DVD there the same day it was released to theaters in the US.
Now, it’s trying another strategy: compressing release windows so that one of its new films is out on DVD just 12 days after it’s released to theaters, a similar tactic to what’s been tried in some other piracy-rich countries. What’s slightly amusing is that these companies only feel the need to actually change their business models in countries where physical piracy is a huge problem.
While counterfeiting and selling pirated DVDs and the like does go on here in the US, the entertainment industry prefers to spend its time whining about file-sharing and creating pointless schemes to restrict honest customers — rather than changing how they operate to grow their businesses. Judging by the industry’s different reactions to physical piracy and flie-sharing, you’d almost think that they were just blowing hot air when they blather on about how file-sharing is killing their business.
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