Last autumn, Napster launched a striking advertising campaign. It drew inspiration from, of all places, the stoic philosophers.
The most memorable slogan was “Have Everything, Own Nothing”, and we asked the company about it at the time.
Did Napster mean what it said?
Yes, insisted Alan Cohen, Napster’s chief marketing officer.
“In today’s world, everything is becoming digital, and digital media is becoming so prevalent that the whole idea of ownership has been questioned,” he told us.
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“Have Everything Own Nothing”
Now that would make a great tattoo…. But sadly he speaks the truth… money’s turning digital what’s next? virtual sex? Oh yea already here!
what a great slogan to shoot yourself in your foot with. buy our product but you wont own it
Well at least they are admitting what they are doing! They are trying to “rent” music….nothing more.
I hope they also fall flat on their face and become bankrupt for doing it! Mabye then they could be a poster child for any other company wanting to do the same thing!
Then THEY can be the ones who “have everything and own nothing”.