Since MSNBC switched on a decade ago, the question has hung over its executives’ heads: Is there really a need for three all-news networks?
MSNBC’s energetic legal correspondent turned general manager Dan Abrams said it’s a fair query, but really should be addressed to his competitors at CNN.
“I have no interest in being anything like CNN,” said Abrams, a surprise appointment to replace Rick Kaplan last month. “The biggest weakness of CNN is I often find myself dozing off as I am watching. I rarely find CNN’s coverage to be compelling.”
As a contrast, Abrams said he’s determined to make MSNBC’s programming “a little edgier, a little faster and more urgent” than before.
