THE WALT DISNEY COMPANY THURSDAY launched a campaign on YouTube.com for the movie “Pirates of the Caribbean: Dead Man’s Chest,” marking the first time a national marketer has advertised on the popular video-sharing site.
The campaign–which was live for just 24 hours on Thursday–included rich media banner ads featuring a panning close-up of “Pirates” star Johnny Depp alongside a digital clock counting down the hours, minutes, seconds, and milliseconds to the movie’s premiere today.
Julie Supan, YouTube’s director of marketing, said the deal was a “milestone” for the site, marking the first time a major brand took out ads on YouTube, as well as the first time the site ran graphic ads.
Disney Thursday was the sole advertiser on the site, with the banner ad running both on the home page and every “watch page”–that is, the page that opens to play a video that has been selected by a user. In terms of ad metrics, Supan said the site garners more than 80 million video views a day.
Youtube made a deal with NBC first http://www.internetnews.com/xSP/article.php/3616696 I use to love youtube now they can suck on it!
i agree i do the same. search for me adnasium.
amen….
If i see crap like that on youtube ill label it spam and give poor ratings. Users who love movies that post movie trailers are doing it cause its a good movie or looks good.