Speaking to GamesIndustry.biz, Sony Computer Entertainment has defended itself against accusations of racism over a controversial advert for the new ‘Ceramic white’ PSP.
The advert, which has appeared on billboards in the Netherlands, shows a white woman gripping a black woman by the jaw and features the slogan: “PlayStation Portable White is coming.” Many websites and forum posters have protested that the advert is racist and are campaigning for its removal.
A Sony spokesperson has responded by stating that the ad does not have a racist message and that is part of a wider marketing campaign, telling GamesIndustry.biz: “The marketing campaign for the launch of the White PSP in the Benelux focuses on the contrast between the Black PSP model and the new Ceramic white PSP model.”
“A variety of different treatments have been created as a campaign to either highlight the whiteness of the new model or contrast the black and the white models. Central to this campaign has been the creation of some stunningly photographed imagery, that has been used on large billboards throughout Holland.”
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Now think about this. The ad shows a white woman gripping a black woman by the jaw and features the slogan: “PlayStation Portable White is coming.” Now what if this situation was reversed? What if the PSP had been released in ceramic white first and then released the Black PSP model and used the opposite idea on the billboard. “Playstation Portable Black is coming.”
Double standard???