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AT&T takes it to the streets in battle against cable firms for TV viewers

AT&T takes it to the streets in battle against cable firms for TV viewers

Jesse Vallado looks like your average cable guy: tool belt around hips, golf shirt with company insignia and a van stuffed with gear.

But Vallado, who has been installing television services for two decades, now works for the phone company, AT&T – not the local cable provider. Hunched over a cable box outside a suburban two-story home in a gated community here, he plugs in adapters and a bunch of wires that will turn on AT&T’s new television service, U-verse.

While traditional cable and phone services run on separate lines, U-verse crams video, data and, in time, phone calls down one high-speed broadband line. Introduced Monday in San Antonio, the service allows users to view multiple channels at once, get information about programs instantly and eventually obtain some Internet content via their television.

“We’re on the ground floor of something that’s going to revolutionize the industry,” Vallado said. “We have the whole world looking at us.”

Jared Moya
I've been interested in P2P since the early, high-flying days of Napster and KaZaA. I believe that analog copyright laws are ill-suited to the digital age, and that art and culture shouldn't be subject to the whims of international entertainment industry conglomerates. Twitter | Google Plus

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