Two new surveys show just how drastically listening habits are shifting and presenting new challenges for the music industry.
Ipod_33A new IPSOS poll reveals that 20% of Americans over age 12 own an mp3 player jumping to 54% when looking at teens only. Recent Consumer Electronics Association figures showed music devices accounting for 85% of all portable audio sales in the US in 2005 with sales of $4.2 billion.
The survey showed that these younger users are also using their devices to watch videos and listen to the radio as well as for music storage. “While this phenomenon may have initially centered on music, younger MP3 player owners are clearly interested in a wide variety of broader content options for their device,” said Matt Kleinschmit of Ipsos. Creativezenvplus_3
Average player use is 12 hours weekly jumping to 16 hours for teens. There is are an average of 700 songs stored on a U.S. music downloader’s player. Existing CD collections are the primary source of content among downloaders. 44% of the content stored on MP3 players is ripped from the owner’s personal CD collection with another 6% ripped from others collections. Fee-based downloads (25%) and files obtained from file sharing services (19%) are also sources of content.
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