US audiences appear far more eager to download television programmes that contain advertising than to pay for versions of those same shows without it, according to network executives.
The findings are amongthe first examining viewers’habits since networks broke with tradition last year and began making their programmesavailable to consumers over a variety of emerging digital platforms, including websites, cable and satellite video-on-demand, and Apple’s iTunes store. The data are expected to guidemedia companies’ thinking as they refine their business models.
“Right now, the early returns are telling us that the advertising model is working better,” Les Moonves, CBS chief executive, said at a conference hosted by consultancy PwC.
“People would rather sit through the ads than pay 99 cents or $1.99.”
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do they actually pay people for this “research”?? if so I need to start my own firm.