Coca Cola is planning another music venture to replace Mycokemusic.com, the music download site it is closing at the end of July.
A spokesman confirmed it was considering options, but would not be drawn any further on whether it was scheming, say, a music download service for mobile phones.
Coca Cola said in a statement the closure would allow it to “offer consumers the best experience” and allow it to “explore the best ways for our customers to access music”.
Mycokemusic.com was one of the first corporate download sites to launch in the UK in 2004 and quickly gained a strong position. It dominated UK market share before the arrival of iTunes. A year after it launched, Mycokemusic.com had six per cent market share and held the number four market spot, after iTunes, Napster and Wippit.
