The Canadian Recording Industry Association (CRIA) commissioned a new 144-page report of radio and consumer survey results, based on data collected between February 17 and 22 by Pollara, Inc. in 1229 telephone interviews with respondents above the age of 13. The purpose of the study was to collect data that the CRIA could submit to the Canadian Radio-Television and Telecommunication Commission’s (CTRC) Commercial Radio Review.
There are two other fascinating revelations in the Pollara survey. The first is that it is not the “kids” who are doing most of that downloading. It is the 33–45–year-old demographic that has the largest proportion of downloaded files on their computers, with an average of 31% of their music coming from file-sharing, compared to 27% from their own ripped CDs. Contrast that with the buying habits of 13–17-year-olds, which have the lowest percentage of non-buyers—the 13–17-year-olds purchased on average 11.6 discs in the last six months, with 18–24-year-olds averaging 10.9 discs.
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I’m not surprised that 35-45s would be heavy music downloaders since they would have a longer history with music with lots of songs they would know about and want to have in their collections.
This survey is worthless. If it’s commissioned by the CRIA it will say what they want it to say. Once more there’s that old chestnut about how the tobacco industry at one time had commisioned research showing smoking tobacco was good for you.
And surveys are so easy to fake. Why do we even attach any credibility to them? And why won’t they stop bothering me at dinner time – the pricks.