Despite Industry Efforts P2P Use Rises

For the US this represents a 4.78% increase over October figures and a 20.6 percent jump over November 2004. Bigchampagne_5 Worldwide the numbers represents a 3.14% increase month-over-month and a 21.3% increase year-over-year.

BigChampagne tracks average simultaneous users and most P2P users grab a multiple amount tracks during each session generating billions of monthly song swaps. Then there is the growing number of direct swaps via email, instant messenger, direct download or even old fashioned CD burning.

Yes the music industry has a huge problem; and despite the fact that the water is figuratively pouring over the levees, too many still have their heads underwater either trying to fix holes in the dam or praying they can hold their breadth until early retirement. Only by fully embracing change, embracing new technologies and once again giving customers a reason to buy, do they have a chance of survival.

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