The move aims to alleviate the shortage of space on Wal-Mart’s shelves, which has been identified by Wall Street analysts and film executives as a cause for the slowdown in DVD sales. At the same time, it would benefit the studios by lowering their shipping costs and the expense of dealing with returned inventory.
"We’re exploring all different types of distribution mechanisms to the customer," said David Porter, a vice-president at Wal-Mart, the world’s largest seller of DVDs. "There have been discussions with most of the studios."
The studios, including Warner Brothers, which holds a leading share of the home video business, are also looking at other retailers, such as Target and Best Buy in the US, and the UK’s Tesco.
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