Mark Cuban is hiring staff that could form the nucleus of a new DVD label, Wired News has learned, a move that comes as the dot-com billionaire attempts to shatter Hollywood’s release window system by making first-run films available simultaneously in theaters, on cable TV, online and on DVD.
The label is expected to launch in January with the release of Bubble, the first in a six-part deal between Cuban’s 2929 Entertainment and director Stephen Soderbergh, according to a source familiar with the plan. As yet, Cuban and partner Todd Wagner have not announced a DVD publisher for those pictures. In an interview, Wagner would neither confirm nor deny a pending launch.
But he said 2929 will pay theatrical exhibitors 1 percent of revenues generated from DVD sales of films they offer in the same window at their theaters.
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