The battle against counterfeiters of everything from DVDs or computer software to medicine, toys and car parts is about to get serious.
More than a dozen business executives – including Microsoft chief Steve Ballmer, Vivendi Universal chairman Jean-Rene Fourtou and GlaxoSmithKline’s European president Andrew Witty – have joined forces and are urging their peers worldwide to wage war on piracy.
"Piracy remains a real problem for virtually every sector in every country in the world," insists Eric Nicoli, chairman of EMI Group and co-chairman of the cross-industry project named Bascap – or Business Action to Stop Counterfeiting and Piracy – which represents businesses that employ a million people and serve a billion customers.
In the past five years, technology has changed so much that it is now possible to "replicate perfectly pretty much any product anywhere in the world", Mr Nicoli says.
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