Sony has apologized for an advertising campaign for its PlayStation game console which featured a young man wearing a crown of thorns with the slogan "Ten years of passion".
Some Catholics were outraged by the adverts, which ran in newspapers and magazines to celebrate the product’s tenth anniversary. "This time they’ve gone too far," said Antonio Sciortino, editor of Famiglia Cristiana (Christian Family), a mass-circulation Catholic weekly.
In a statement, Sony Computer Entertainment Italia expressed regret over the reaction to the advert. It acknowledged that the "spirit of the message was misunderstood" and said the campaign would not continue.
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