In a move to tap into the growing popularity of the digital device type that Apple’s iPod has made a household name, the Walt Disney Co. yesterday announced plans to peddle a kid-sized MP3 Latest News about MP3 player.
Disney Mix Sticks is about the size of a pack of gum, holds about 60 songs on a 128 Mb storage card and sells for US$49.99. The Mix Stick can hold an additional 1 Gb of memory cards for about 500 songs.
In true Disney style, the company will release themed digital music players to distinguish itself in a crowded market. Forever Princess and Sassy Pixie, among other models, will be available at Target, Sears, Limited Too, Walmart.com and Disney’s online store in mid-October.
The Mix Stick comes with a 10-hour rechargeable battery, earbud speakers and Microsoft Windows Media Player software. Mix Stick players are available in Windows-based personal computers and Apple’s Macintosh models.
