Last week, Apple CEO Steve Jobs called the music industry "greedy" when it began pressuring Apple to raise prices of individual tracks above the current 99¢ level at the iTunes Music Store. That didn’t go over too well with some industry execs. Warner Music Group CEO Edgar Bronfman, Jr. all but confirmed it with his comments that flat-rate pricing was unfair.
"There’s no content that I know of that does not have variable pricing," said Mr. Bronfman at the Goldman Sachs Communacopia investor conference. "Not all songs are created equal—not all time periods are created equal. We want, and will insist upon having, variable pricing."
Bronfman seems to be jealous of Apple’s success. He commented that the record labels are selling their songs because of Apple’s innovation, but aren’t getting a cut of the dough from Apple’s hardware sales.
"We are selling our songs through iPod, but we don’t have a share of iPod’s revenue," he said. "We want to share in those revenue streams. We have to get out of the mindset that our content has promotional value only.
"We have to keep thinking how we are going to monetize our product for our shareholders," added Mr. Bronfman. "We are the arms supplier in the device wars between Samsung, Sony, Apple, and others."
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