Aug 30 2005

P2P, the only killer broadband application

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Napster, the first easy-to-share P2P file sharing network, was all the rage in the late 1990s before the record industry cracked down and drove it into bankruptcy. While the morality of Napster system is still topic of big debate, it role in the proliferation of broadband cannot be denied. Consumer, tired of downloading files switched en masse to arguably faster cable and DSL connections. Thank you, Shawn Fanning, for helping the carriers come out of their financial doldrums. Napster, legal issues aside, was the first application that showed the consumers what was possible with broadband.

Napster’s legacy will be that it taught AOLers how to consume digital media. That it was okay to download music (and eventually video) instead of going to record stores or renting movies at local Blockbuster. The illegality of the service put an end to the business, but not the habit of digital consumption. Since then quite a few variants have come to market – Kazaa, Audio Galaxy, Bit Torrent – and they all have only reinforced the message. I had a chance to catch up Andrew Parker, chief technology officer of Cambridge, UK-based CacheLogic. The company studies traffic patterns on the Internet, and has often come-up with interesting data.

Parker was in town promoting his report on the state of P2P nation, and a new service called Streamsight monitoring network, that would be an array of CacheLogic appliances spread worldwide, that will collect information on the type of network traffic, which will then be available to carriers worldwide to get a better idea about what’s flowing on their pipes. Parker, a reserved Englishman on best of days was sluggish because of a pesky wisdom tooth that has been taking its time coming out of hiding. Despite the pain, we got into a spirited discussion, and came to a not-so-pleasant conclusion: P2P is driving consumer broadband demand….. and broadband is driving P2P uptake.

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