A new service called Gnutelligence aims to do to the gnutella network what Google’s Adsense did for website publishers. Except in this case, Gnutelligence would be the only publisher.
Basically they claim that they will return “relevant sponsored search results” based on a gnutella query. So you could be using LimeWire, BearShare, or any gnutella client and a search for “The Matrix” might bring you a result that when clicked on would launch a browser window to an advertiser.
This has been tried with FastTrack’s Altnet technology, although that delivered DRM protected files according to the keyword searched for. This approach was fairly successful with the Adult industry, where a search for “Jenna Jameson” could return tens of sponsored videos, marked by the gold Altnet icon. Gnutelligence doesn’t specify if they will be delivering actual protected content or just sending the user to an advertiser’s website, but the possibility is obviously there.
Here is a snippet from News.com:
On Wednesday, a new service called Gnutelligence launched with the aim of bringing something very like Google’s sponsored search results to the open-source Gnutella network.
Run by a former LimeWire employee, the service is designed to produce clearly marked advertising results in response to specific, pre-purchased keywords inside the Gnutella network. Thus–a hypothetical example only–a search for “Britney Spears” might bring back a link to a record store Web site selling the new Britney Spears album.
“P2P doesn’t have to be about copyright violations, it can be about offering legal services to use,” said Gnutelligence founder Susheel Daswani.
Read Gnutelligence Press Release
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