Upstart video technology company DivX released a new version of its digital video tools on Wednesday, claiming its quality matches or betters the latest rivals from Apple Computer or Microsoft.
The new technology, the sixth full release from the small San Diego company, is aimed at boosting DivX’s role in the consumer market, and is designed for storing high-definition personal movies and even for distributing commercial movie releases.
The tools will be “interoperable with millions of DivX Certified DVD players and other devices,” said Jordan Greenhall, chief executive officer of DivX. The video technology has “better performance, visual quality and wider interoperability than any other video technology on the market,” he said.
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