Entertainment company 226 Music Group has decided to make the most of the recent boom in the portable music player industry, led by the popular iPod, by creating a special division for podcasting.
A podcast is an audio file in MP3 format delivered online via RSS feed subscriptions. 226 is planning to use the popularity of podcasting to aggressively drive up its music sales. The company said it will promote releases of its artists by selling the initial release via a podcast subscription.
Subscribers will receive the artist’s album prior to the scheduled release and will have access to information on an ongoing basis including interviews, tour updates, road diaries and other bonus content.
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